I recommend this book not only to writers, but to people who find themselves in the job market or perhaps may soon be on the job market. The book is chock full of information on how to build your visibility as a professional in your chosen field, in this case as a writer. The book gives an overview of different tools available to someone building their platform, and how best to incorporate each tool into your own platform building. Also included is advice from agents on what they are looking for.
My only gripe with this book is Chuck encourages people to only stick with platform outlets you can make work for yourself. If something isn’t working for you, drop it completely. It looks better to not have that outlet at all, then to have lackluster numbers. Which is actually really great advice, because then you can focus on something that is actually giving you results. Then all the agents claim Twitter numbers are the most important thing they look at. So, as an author, you better make Twitter work for you, or you’re screwed on publication.
Regardless, it’s an incredibly helpful book that comes highly recommended.